Story of nike air max shoes

air max shoes is known as "the most successful consumable company funded in nearly 20 years". Except strengthening high-tech sports performance, Nike shoes now is more exquisite about the fashionable appearance design, frequently cooperated with fashion Eredar from all countries to put out limited edition. In the united states, as many as seventy percent of teenagers dream to have a pair of Nike shoes.
In January 1964, as a track man in University of Oregon, Philip Knight and his coach Bill Bowerman fund the Nike Air Max 87 predecessor: "Blue Ribbon Sports" company. at that time Blue Ribbon Sports company is as dealers to sell japanese brand shoes Onitsuka Tiger. Bill Bowerman also design a kind of shoe have waffle pattern sole. The company is growing rapidly. In 1966, blue ribbon sports opened the first store in Aaron street Ave. In 1972, as the termination of cooperation with Japanese brand two founders decided to design and manufacture shoes independently. They farm out the manufacture task to labor cheap Asian factory, and this kind of shoes was named Nike, this is in accordance with the name of Greek goddess of victor, this Nike shoes logo is "Swoosh ", is designed by the graphic design students Carolyn Davidson of the Portland State University in 1971. Swoosh is very eye-catching, unique and sporty, which the NIKE cusp sign you now familiar to. After that each Nike air max shoes products are on the mark. In 1978, Blue Ribbon Sports company officially changed its name to Nike, Inc. Nike can fully grasp the the demand of young people for leisure shoes, understand their lifestyle and psychological desire of the reality, develop rao creative new products, communication appeal and promotional activities, from beginning to end was standing in the consumption trend of the market, Nike (Nike) world first not wave get hollow reputation. In 1980, Nike air max shoes occupy about 50% of the united states market preliminary rank the head of shoes industry in the united states. From then on, Nike began to implement the positive and enterprising market activity, signing top athletes. In October 1982, in the season of New york marathon event on the air, the first Nike national television ads put out. This TV advertising was planned by Wieden + Kennedy advertising company which head office was in Poland, is a new advertising company fund in April 1982, and then subsequent Wieden + Kennedy continued to plan many creative AD and television ads for Nike. till now Wieden + Kennedy advertising company is still the most important advertising partner of Nike. In 1988, Wieden + Kennedy advertising company founder Dan Wieden created a loud slogan for a new round of Nike advertising "Just Do it". which was commented as one of the 5 best articles in the 20 th century by the famous magazine "Advertising Age", this advertising case was also recorded into case tutorial of Smithsonian Institution.
In most period of the 20 century 80 ~ 90 s, professional athletes were adored as heroes, and therefore Nike invested a lot of money and invited successful, attractive famous athletes for product endorsement, taking the pyramid promoting strategy. That is up from the top athletes to the national team, and then to the NBA league provincial team, until packaging to ordinary youth basketball activities, including four level factors consisted the whole sports goods market. Top athletes is the minimum number, but has a strong radiation. there are more than one company as Nike which use athletes do propaganda for the product, but only Nike Air Max 2011 made the most successful. Nike company, there is a business secret is made of high quality for athletes shoes, let them go in the front of the fashion, the rest of the market will follow emulated.